Berlin (pts014/16.04.2013/11:00) – „If you love your partner, send him to colon cancer prevention“ is the motto of the current campaign of the Felix Burda Foundation. YOC Mobile Advertising supports the initiative and provides free mobile advertising materials and space.
With success: The mobile website already registers more visitors than the Internet microsite for the advertising campaign of the foundation. By placing the campaign on the mobile Internet, we were able to generate an exceptionally high level of attention within a short time. I am very pleased with this pro bono support from YOC, emphasizes Dr. Christa Maar, CEO of the Felix Burda Foundation.
The aim of the campaign is to draw the widest possible public attention to the risk of colorectal cancer. To achieve this, the Medium Mobile is ideally suited. Mobile advertising works. Advertising perception and brand image increase demonstrably when the medium Mobile is integrated into the media mix.
In addition to a mobile website, YOC Mobile Advertising created a mobile advertising tool for the campaign and placed it on mobile websites. „A big thank you goes to our publisher partners, who have contributed significantly to the success of the campaign by providing their advertising space,“ says Dirk Freytag, CEO of YOC AG.
Publishers involved in supporting the campaign: barcoo, bigfm, Eurosport, GoFeminin, Heise, Motorsport-Total, MTV/Game One, N24, OMS, Onvista, PONS, Radio.de, Virtual Nights, WAZ, 90elf.
Link to the mobile campaign website: http://m.aus-liebe-zur-vorsorge.de/
About YOC Mobile Advertising
YOC Mobile Advertising is one of the leading providers of advertisements on mobile devices and has over ten years of experience in the mobile business. Based on innovation, extensive market knowledge and passion for the mobile business, YOC holds a leading position in mobile advertising in Europe. The combination of state-of-the-art technology, continuous innovation and high reach in the markets of Austria, France, Germany, Spain and the UK is unique in Europe. The specialized advertising networks – YOC Media Network for Branding Advertising and YOC Performance Network for Sales Advertising – enable publishers to monetize their content effectively and to deliver informative and visually special campaigns to advertisers and thus achieve a strong sales effect.
About the Felix Burda Foundation
The Felix Burda Foundation, based in Munich, was founded in 2001 by Dr. Christa Maar and publisher Prof. Dr. Hubert Burda and bears the name of her son, who died of colorectal cancer in 2001. The Foundation’s projects include the nationwide colon cancer month of March, which was initiated in 2002, and the Felix Burda Award, created in 2003, which honors people, institutions and companies for outstanding commitment in the field of colon cancer prevention. Since 2008, the walk-in intestinal model „Fascination Darm“ has supplemented the communication strategy with the pillar of live communication and since 2011 the APPzumARZT offers a free prevention manager for the whole family. The Felix Burda Foundation operates six websites and 11 social media presences and generates a strong nationwide awareness for the prevention of colorectal cancer with annual, concerted advertising campaigns in print, TV, radio, online and mobile.
http://www.felix-burda-stiftung.de
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Source: YOC AG
Contact person: Christina von Grauvogl
Tel: +49 (0) 30 726 162 – 205
Email: christina.vongrauvogl@yoc.com
Website: www.yoc.com
[ Quelle: http://www.pressetext.com/news/20130416014 ]