Alice Kruse joins mobile marketer as business development manager
Hamburg (pts011/18.04.2013/11:00) – apprupt, the mobile marketing specialist, is getting active support in business development on board with Alice Kruse. In her new position as Business Development Manager, the 30-year-old will be responsible for acquiring new publisher collaborations and supporting existing publishers in the marketing portfolio.
Apprupt has developed into a mobile full marketing specialist last year and has already taken over several renowned publisher mandates, including the exclusive secondary marketing of the mobile IDG Tech Media titles PC-WELT and Macwelt as well as the B2B decision-maker titles Computerwoche, TecChannel, CIO and CFOworld from IDG Business Media. In the fast-growing mobile advertising market segment, apprupt is pursuing a combined approach to TKP and performance marketing, offering mobile publishers an effective marketing mix for the optimal monetization of mobile advertising environments.
The continuous expansion of the marketing portfolio is now also supported by Alice Kruse, new to the team of apprupt GmbH. She comes from WindoWin GmbH, where she most recently coordinated marketing and communication activities as Head of Communication. From now on, the cultural scientist supports the business development team of apprupt primarily in the expansion of the portfolio and in the support of marketing partners.
Sven Samplatzki, Director Business Development D-A-CH, is delighted about the new addition: Alice Kruse is joining us as an experienced and communication-strong mobile expert. With their support, we will further expand our publisher portfolio in the future and further intensify our existing cooperation partnerships.
About Apprupt:
apprupt is the mobile marketing specialist in the D-A-CH region. Advertisers provides appruptly value-driven and emotionalizing branding advertising formats for the attention-grabbing dissemination of mobile product and brand messages. In addition, apprupt enables the effective control of campaigns with performance goals, such as the generation of app downloads. Publishers can optimally monetize their mobile environments using apprupt’s cross-disciplinary approach to both performance and TKP marketing. Currently, apprupt markets the mobile environments of PC-WELT, Macwelt, CIO, Computerwoche, TecChannel, ChannelPartner, CFOworld, Lovoo, Top.de, 1&1, BSM Party and AppGuide.
Apprupt was founded in 2008 and is supported by T-Venture and Neuhaus Partners. From its locations in Hamburg and Düsseldorf, more than 40 employees bring innovative and attention-grabbing advertising to the mobile devices of more than 20 million people. Users. In the W&V Mobile Marketer Check 2012 apprupt was rated by Germany’s media agencies as the leading independent mobile marketer.
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Source: Apprupt GmbH
Contact person: Marcus Hamacher
Tel: +49-40-3252787-00
Email: presse@apprupt.com
Website: www.apprupt.com
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