Customer 3.0 and individual marketing strategies at DMX Austria 2013
Vienna (pts016/22.04.2013/11:00) – In the area of social media, one headline chases the other: Facebook loses users, SchülerVZ is discontinued, F-Commerce fails. What is going on in digital marketing? Where are the digital users? How can a company still reach its customers via social media channels? At DMX Austria – Expo & Conference for Digital Marketing on 7th and 8th May in Vienna – experts talk about future trends and how to deal with social media and digital marketing: How to reach customers 3.0?
Customer 3.0 is moving through the network with a new matter of course and wants to be taken seriously. In addition, he takes an active role by directly shaping the product or service: self-realization instead of bargain hunting! The customer 3.0’s view moves away from general “spongy” offers, towards thoughtful and dedicated services. This development creates concrete discussion spaces in the network that can be used strategically by companies. What exactly does this mean for the marketing strategy of companies on the net? The voice of the customer 3.0 is getting louder and louder – proper listening and thus social channel marketing are gaining importance.
At DMX Austria, practical solutions, expert opinions and discussion opportunities are offered in order to be able to react appropriately to these current phenomena and effects. It also shows how companies can use social media in a meaningful way to achieve their goals. How do you react correctly to innovations and trends on the net? How to find quickly implementable solutions? How do you position your product or service, when and especially for whom? „Targeted Realtime Content“ is the solution here: the experts at DMX Austria explain how content is placed in such a way that they guarantee the best possible reach and provide answers to many other questions.
For just 19 euros, DMX Austria offers concentrated expertise, high-calibre lectures, informative workshops and information about the state-of-the-art of digital marketing in Austria for two days. Cards are still available online at http://www.dmx-austria.at/tickets/registrierung.html .
About SM:ILe Communication:
SM:ILe Communication specializes in the organisation of thematically focused conferences, intensive seminars and media events for the IT/TK industry. The basis of all events conducted by SM:ILe Communication is the excellent industry knowledge and long-standing contacts with market leaders and journalists. SM:ILe Communication strives to create a unique and extraordinary platform through events in exceptional locations in order to connect players (providers) with potential customers. Bringing together journalists from the specialist press on demand-oriented topics. www.smile-communication.de
SM:ILe Communication GmbH & Co. KG
The Agency for Communication and Conference Management
New Egling 7
D-82418 Murnau
Press contact PR agency:
Helmut Weissenbach Public Relations
Angelika Bieringer, Nymphenburger Str. 86, D-80636 Munich,
Telephone: +49 89 550 677 73, fax: +49 89 550 677 90,
Email: DMX Austria@weissenbach-pr.de
Web: http://www.weissenbach-pr.de
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Outsider: SM:ILe Communication GmbH & Co. KG
Contact person: Mag. Iris Lohmann
Tel: +49 8841 678 616
Email: iris.lohmann@smile-communication.de
Website: www.dmx-austria.at
[ Quelle: http://www.pressetext.com/news/20130422016 ]