Strategic cooperation
Vienna (pts030/22.04.2013/14:05) – HEROLD Business Data and the twyn group, Austria’s digital advertising specialist, entered into a strategic cooperation at the end of last year. The two companies have agreed to pool their expertise in online marketing and develop innovative, affordable forms of advertising specifically for SMEs. The HEROLD sales team will take care of the marketing of the products, the technology and the advertising network come from twyn.
The cooperation is already beginning to bear fruit with the so-called „HEROLD Companion Package“, which offers SMEs an affordable and efficient remarketing product in Austria’s largest display targeting network. The tool is based on twyn’s own technology and enables companies to find interested parties who have visited their website or company listing on HEROLD.at in the twyn targeting network with over 45 premium media partners and to target them with advertising messages. Thanks to the self-developed high-end technologies of the twyn group, users are reminded of the products and services for which they have already shown interest and brought back to the corresponding website. Following the successful market launch of the „HEROLD Companion Package“, the twyn group and HEROLD intend to develop and launch further joint product solutions for small and medium-sized enterprises in the coming months.
Advice and distribution services
The HEROLD sales team is responsible for consulting and selling the „HEROLD Companion Package“ and the advertising products that will follow, with around 250 employees who are in constant dialogue with small and medium-sized enterprises throughout Austria and already count more than 70,000 among their customers.
„We are delighted to have found such a competent technology partner in the field of online advertising with an advertising network with an enormous reach,“ says HEROLD Managing Director Thomas Friess. With the innovative companion package resulting from this cooperation, we can once again prove our position as a competent advertising partner for Austrian SMEs. Thanks to many years of experience in this segment, the HEROLD has optimal structures to successfully implement such a broad project and position the product in the market.
“The strengths of the two companies complement each other ideally,” says Peter Mayrhofer, CEO of the twyn group. The twyn group contributes its expertise as a provider of holistic online solutions as well as the reach of its targeting network and HEROLD its considerable sales network and its extensive customer base. For small and medium-sized enterprises, this creates the benefit that they can conduct innovative online marketing at an affordable price and use it for their business success.
HEROLD Business Data GmbH
With its products such as HEROLD.at online and mobile as well as the Yellow Pages Print, HEROLD enables consumers to make competent purchasing decisions. Companies are opened up to efficient and measurable opportunities to win customers. In addition to the classic HEROLD products, the product range includes, among other things, websites, online and search engine marketing as well as the entire area of professional dialogue marketing.
twyn group AG
The twyn group is Austria’s specialist for digital advertising and market leader in the field of holistic online solutions. The company, based in Vienna and Wels, was founded in 2000 and has since stood for innovation and measurability of success. As a long-standing specialist, the twyn group implements solutions specifically tailored to its customers in the areas of performance marketing and targeting. With Austria’s leading advertising networks, the twyn group ensures maximum reach: the Display Targeting network comprises 45 premium media partners with more than 11 million. Unique clients and 450 million possible visual contacts, a large part of which is covered by ÖWA (ÖWA Plus 2012-IV). The Performance Network provides customers with over 60 online and 18 mobile media portals. The broad industry experience, a highly professional team of experts and the use of leading, self-developed technologies guarantee the rapid realization of online campaigns.
Contact information:
Press release twyn group
Mag. Doris Lenhardt, Himmelhoch PR, T: +43 (0)650/4002781, M: doris.lenhardt@ Himmelhoch.at
Press Release HEROLD
Mag. Barbara Hackl, T: +43 2236 401-30217, M: barbara.hackl@herold.at
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Source: HEROLD Business Data
Contact person: Mag. Barbara Hackl
Tel: 02236/401
Email: barbara.hackl@herold.at
Website: www.herold.at
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