Mobile marketer expands existing product range
Hamburg (pts019/24.04.2013/11:00) – apprupt, the mobile marketing specialist, launches a total of six innovative new advertising formats on the market. With the launch, further branding-oriented advertising solutions with a highly interactive and emotional character join the product portfolio of the mobile advertising specialist. With the interactive and attention-grabbing forms of advertising Rubbel Ad, Transforming Ad and Video Display Ad XL as well as the calendar-supported Reminder Ad and the camera-supported formats Photoshoot and Videohoot Ad, apprupt meets the growing need for innovative forms of advertising in the mobile advertising market and underpins its technology and creative leadership in the field of mobile advertising with the in-house developed formats.
Interactive Mobile Advertising with Entertainment Factor
The Transforming Ad takes its name because of its dynamic transformation effect from interstitial to sticky banner. The advertising format is not only reduced in size, but the graphic elements adapt dynamically to the new format during the closing process. Through the transformation from a large-scale advertising format to a smaller, permanently visible sticky banner, the advertiser is offered a new effective tool of user engagement. In addition, the advertising material remains constant in the non-disturbing field of view of the user after the transformation and thus creates a sustainable advertising memory.
In contrast to the Transforming Ad, the Rubbel Ad is characterized by a particularly active participation of the user. Through finger-swiping gestures, the user can scratch the banner of an advertiser and a new advertising message „below“ becomes visible. With this function, curiosity and playfulness of the user are awakened and the advertising message is simultaneously associated with a positive brand perception.
Moving image advertising on the mobile web works
In addition to the already available Video Display Ad and the Video Text Ad, apprupt now also offers a new moving image advertising format in the field of large formats – the Video Display Ad XL. This allows apprupt advertising companies to display video spots, movies or animations in an Interstital advertising banner. Through the use of moving image spots, brand messages are now transported even more emotionally and ensure the brand an increased level of attention among the user.
Camera on! Photo and video integration in mobile advertising
The camera function is one of the most popular and used functions on a mobile device. apprupt now offers advertising formats that combine the advertising message with the camera function. The Photoshoot Ad is one of those camera-based advertising formats that allow the user to appear with a self-shot photo directly in a large-format advertising format of the advertiser company. After the integration of the photo, it is possible to send it in order to participate in a sweepstakes, for example. With its large-scale format, Photoshoot Ad offers advertisers plenty of space for individually branded product and brand messages. In addition, the interactive format increases the „participation factor“ and the sustainable brand memory of the user. A similar principle is behind the video shoot ad: With the help of the recording function of the smartphone camera, videos created by the user can be integrated into the advertising material.
Remember me – mobile advertising with reminder function
With the Reminder Ad, apprupt uses the native iOS Reminder function in the iPhone to prefix and save a reminder in the user’s reminder list directly from the advertising banner. On the day of the saved event, the user is automatically notified of the event by notification. Brands and products are thus repeatedly and automatically recalled by the user.
Kjell Fischer, founder and Managing Director of apprupt GmbH, is pleased about the expanded range of formats for advertisers: The demand for creative advertising formats in the market is growing rapidly. The mobile web is becoming more colorful and interactive and the trend for mobile advertising is clearly moving towards value-added branding formats. With an ever-growing range of formats, apprupt meets the increasing expectations of advertising companies with regard to effective, attention-grabbing and unusual mobile advertising concepts.
About Apprupt
apprupt is the mobile marketing specialist in the D-A-CH region. Advertisers provides appruptly value-driven and emotionalizing branding advertising formats for the attention-grabbing dissemination of mobile product and brand messages. In addition, apprupt enables the effective control of campaigns with performance goals, such as the generation of app downloads. Publishers can optimally monetize their mobile environments using apprupt’s cross-disciplinary approach to both performance and TKP marketing. Currently, apprupt markets the mobile environments of PC-WELT, Macwelt, CIO, Computerwoche, TecChannel, ChannelPartner, CFOworld, Lovoo, Top.de, 1&1, BSM Party and AppGuide.
Apprupt was founded in 2008 and is supported by T-Venture and Neuhaus Partners. From its locations in Hamburg and Düsseldorf, more than 40 employees bring innovative and attention-grabbing advertising to the mobile devices of more than 20 million people. Users. In the W&V Mobile Marketer Check 2012 apprupt was rated by Germany’s media agencies as the leading independent mobile marketer.
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Source: Apprupt GmbH
Contact person: Marcus Hamacher
Tel: +49-40-3252787-00
Email: presse@apprupt.com
Website: www.apprupt.com
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